Market Research for a Climate Services Observatory

General Information

Climate-related tools, products, data and services may greatly contribute to climate change mitigation and adaptation. However, current strategies face knowledge gaps, lack of visibility of climate services, and low awareness of key potential customers for using key information and the associated economic benefits. This reality triggers the need and potential for developing a global market for climate services.
The MARCO project gathers market research firms, climate scientists, climate services practitioners, and innovation actors, around the Climate-KIC, to provide a detailed insight into the market for climate services in Europe, in line with the challenge of enabling market growth outlined in the EC’s “R&I roadmap for climate services”. The project’s key objectives are to: assess the EU market of climate services; validate and enrich the market assessment with case studies; forecast future user needs and assess market growth until 2030; unveil opportunities and promote market growth. To achieve this, MARCO will build on a phased approach with feedback loops between several methodologies to ensure validation of findings. This will start with defining the framework for market characterization, followed by exhaustive, integrated market research combining climate vulnerability analysis deriving into potential market estimation, confronted to actual transactional market quantification, qualitative surveys, and nine case studies on specific sectors and regions. This will be followed by a gap analysis and innovation modelling to reveal the untapped market. A foresight exercise will then outline market growth till 2030. Finally, recommendations for market observation and facilitation will be expressed. Stakeholders will be involved at all points of the process, with a continuous dialogue network and two workshops. The Climate KIC and partners will ensure sound dissemination of results, all made public.
Hereon will lead a work package with the objectives (i) to identify climate service providers and purveyors in Europe distinguishing between commercial and open source products, (ii) to map and qualify suppliers’ typical business models, and (iii) to establish an overview of key non-European climate services and SWOT analysis of EU providers against international competition.

EU-Programme Acronym and Subprogramme Area	H2020-SC5-2016, SC5-03-2016
Project Type	Research and Innovation Action (RIA)
Contract Number	Grant Agreement 730272
Co-ordinator	Climate KIC (FR)

Funding for the Project (€)	Funding for Hereon (€)
1,520,303	169,185

Contact Person at Hereon

Dr. Jörg Cortekar, Climate Service Center Germany (GERICS), Phone: +49 40 22633 8445 E-mail contact

Participants

Acclimatise Group Ltd (UK), Climate-KIC (FR), Finnish Meteorological Institute (FI), Institut National de la Recherche Agronomique (FR), Joanneum Research (AT), kMatrix Data Services (UK), LGI Consulting SARL (FR), Smith Innovation ApS (DK), Technical University of Denmark (DK), Unternehmertum GmbH (DE)

Last Update: 16. April 2021